Itaipava is one of the largest beer brands in Brazil. In this campaign
we created a new language, a proprietary one, called "Língua do Ita",
which is based on it's initials: ITA.
So every sentence that had the word "Ta” in the beginning, now starts with “Ita”
("Ta chegando" became "Ita chegando", "Ta tricando" became "Ita tricando").
To tell this story to the consumers, we created a serie of films
that were broadcasted on TV and Digital.
The internet loved
our costumes
and asked for more. We complied with the request. ;)