Brazil’s street Carnaval is all about costumes, music, and having a good time.
To celebrate this festive season, we launched a film of two people partying in Itaipava costumes.

The internet loved it—and fans wanted in. So we made the costumes real and gave them to a few lucky fans, who took over the streets with Itaipava.

From film to real life

After the film launch, Itaipava’s socials were flooded with fans asking
for the costumes to wear during Carnaval. So we listened, and made them real.

Organically, we stole the spotlight at Brazil’s biggest street celebration,
despite competitor sponsorship.