Words
>Tiffany & Co.
We created an all-type campaign with the words that represent everyone’s dream
in a relationship: passion, love and romance.
Except that a diamond hidden behind the letter “o” makes you think of a tiffany ring, something else that they dream of.
Every detail was thought out carefully,
as a tiffany ring. A typology was handmade based on wedding invitations, and as an artesan polishes its diamonds, they were vectored, resulting in a neat and perfect shape.
Then, through a process of volumetry, they gained depth and movement.