Jeep

rescue squad

Off-roaders have convoys. Gamers have squads. Jeep just merged those two worlds with “Rescue Squad,” an all-new live gaming experience, turning stuck into epic.

Usually, when a car gets stuck in a game, it’s game over. But Jeep doesn’t believe in game overs. Jeep believes in breakthroughs.

Just like in real life, where Jeep owners drop everything to recover
a fellow off-roader in the desert, the same spirit is playing out in front of thousands of live viewers online. Players’ frustration is turned into fun.

“Jeep Enters the Gaming World with Rescue Squad”

“the smartest gaming hack of the year”

“We showcased Jeep’s 4x4 DNA in a completely
new space, while connecting it back to real-world adventure and business objectives”

Melhem Najm- CMO, Stellantis Middle East and Africa

Rescue Squad flipped one of gaming’s biggest frustrations
into surprise and community. That’s pure Jeep DNA.

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original copies