words
Tiffany & Co.
Words
We created an all-type campaign with the words that represent
everyone’s dream in a relationship: passion, love and romance.
Except that a diamond hidden behind the letter “o”
makes you think of a tiffany ring, something else that they dream of.
Every detail was thought out carefully, as a tiffany ring.
A typology was handmade based on wedding invitations,
and as an artesan polishes its diamonds, they were vectored,
resulting in a neat and perfect shape.
Then, through a process of volumetry, they gained depth and movement.