Carnival

The Brazilian street carnival is known as the time of the year where people have fun going out on the streets,
wearing costumes and dancing traditional songs. To celebrate the season, we created a film where two people
have fun wearing Itaipava costumes. One was the bottle and the other one was the bottle opener.

Once the film was released, the internet loved it and the brand lovers started asking for it.
So we created more costumes and gave it away for a few lucky fans.

And they went crazy on the streets during Carnival, taking Itaipava with them.

Fun fact: Brazilian street carnival is sponsored by our competitors.