For decades Jeep’s positioning has been “There’s Only One.” It is the original SUV that helped people to go anywhere and do anything. However, Jeep is no longer the only capable SUV on the market. More and more carmakers are designing vehicles which physically resemble Jeeps, communicating functional Jeep capability and reliability. 

We needed to remind people that Jeep is the one brand that stands for adventure and freedom,
by reinforcing our brand positioning. To do so, we replaced every Jeep in our communication for a unique customized Jeep owned by a true Jeeper. Instead of promoting our website, we redirected people to Jeepers instagram profiles.

“INSPIRATION BEATS IMITATION”