Jeep
Original Copies

Jeep is the most copied car brand in the world.
So we replaced every new Jeep on every media channel
with an original owned by an actual Jeep enthusiast.

Because while there are many Jeep lookalikes out there,
there’s only one Ariana, Tornado, and Dark Knight.

The passion of the Jeep community became it’s
greatest advertisement.

Cannes Lions - 2 Shortlists
The One Show - 1 Merit, 4 Shortlists
Dubai Lynx - 1 Silver, 3 Bronze, 6 Shortlists

Case

Film

Posters

OOH